St Mungo’s is a charity providing a bed and support to more than 2,700 people a night who are homeless or at risk in London and the South of England. St Mungo’s also works to prevent homelessness, helping about 25,000 people a year, and campaigns nationally to help people to rebuild their lives.
Homelessness is an emergency all year round, but in winter and cold weather it can be lethal. Chocolate Films was commissioned to create St Mungo’s 2017 Christmas Campaign film, convincing people to donate and save lives. We created a square video, an optimal format for Facebook, and the charity saw maximum impact.
Jim was homeless on and off for 34 years. Thanks to St Mungo’s, he has turned his life around. Unfortunately, thousands of others won’t be so lucky. Donations make a vital difference to people sleeping rough in winter.
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