Fundraising for Friends of the Bargello

Raising funds for world-class sculpture

The Museo Nazionale del Bargello of Florence is the world’s most important museum of Italian Renaissance sculpture, but finances far from match the importance of the collection. Friends of the Bargello is raising money to preserve and present some of the world’s greatest works of art, using video marketing as a powerful storytelling tool to achieve this.

An immersive experience

Chocolate Films was commissioned to produce video content for the Friends of the Bargello website by the trust’s agency Flint PR. Over three days in Florence, Italy we shot every room in the museum, as well as the streets and squares of the city. Our work can be seen in the video backgrounds of the website, creating an immersive experience, as well as in a powerful fundraising film.