With help from Morar HPI in 2017, London Sport undertook one of the biggest research projects in the country, aiming to better understand the physical activity and sport workforce in London and how they engage with the Londoners. They wanted to show how coaching and volunteering in London works to motivate and support less active people.
London Sport and Morar HPI compiled a large volume of research and data, which our motion graphics designer took and then translated into a memorable animated explainer. By breaking down facts and figures into easily manageable chunks, we could produce a video which provided the target audiences with accessible rather than overwhelming information.
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