About London Sport

London Sport aims to make London the most physically active city in the world. Supported by the Mayor of London and Sport England, their target is to get 1,000,000 Londoners more physically active by 2020.

Turning Research into Animation

With help from Morar HPI in 2017 London Sport undertook one of the biggest research projects in the country, aiming to better understand the physical activity and sport workforce in London and how they engage with the Londoners. With ‘Building a Workforce for the Future’ Chocolate Films’ motion graphics designer and filmmakers translated this research into a memorable animated explainer.

London Sport Workforce thumbnail - Chocolate Films

Building a Workforce for the Future

Want to know more about how coaching and volunteering in London can work better to motivate and support less active people? Our film for London Sport explores findings from research and inspires London on how to build a better sport workforce.

VIEW PROJECT

Client Testimonials

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They had these silent films of people working with gold leaf that are absolutely mesmeric and that almost felt like an installation. It really is something to watch, I mean I stood there for quite some time staring...

Royal Collection Gold exhibition reviewed by Antonia Quirke, BBC Radio 4 's Saturday Review
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I’m so thrilled with how the videos turned out. Thank you again for being so wonderful to work with!

Sarah Shaw, British Library
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That wonderful production company, Chocolate Films

Jon Snow, speaking at The Geffrye Museum